Marketing Analysis

Before any account gets to the marketing stage, we always have a thorough four step process we go through with our clients / prospects to determine whether or not a marketing is needed, and whether a different underwriting model should be considered.

Once we have approached the marketplace, and received quotations back from the various carriers, it is then our job to ensure that the plan designs which have been quoted on line up with the plan design we requested.

Knowing the plan designs are the same, we can develop our spreadsheet, using common volumes of insurance, and common numbers of single and family situations. Again, the objective is to be fair to all carriers, while providing the best advice for our clients / prospects.

Should it look as though it may make sense to consider a change of carrier, we then complete a Rate Structure Analysis for our clients / prospects, so they know where they will be in the future if they are to move to a new carrier. This analysis compares where they would be at with the new carrier from a monetary perspective, versus where they would be if they were to stay with their existing carrier.

If it looks as though it may make financial sense to make a change of carrier, we then complete a Contractual Analysis so that the clients / prospects know exactly what they would be gaining or losing if they were to make a carrier change. Furthermore, a Company Comparison is also completed, which compares the finalist carriers on a number of key items. Most importantly, this helps the client/ prospect in their decision making process.

Finally, we then tie all this information together in a one or two page Executive Summary. Again, the objective with the Executive Summary is to provide for clients the necessary information so that they can make an informed decision.